Cause Related Marketing

Consumer studies suggest that when choosing products that are otherwise equal, consumers will opt for the product or service associated with a cause that the consumer supports. A MORI survey, published in April 2006, reveals that eight out of ten Irish consumers believe a company's commitment to social responsibility is important.

Cause Related Marketing can provide companies with a cost-effective, targeted means to associate themselves with charities that are held in high esteem by the public, to the mutual benefit of both parties.

Cause Related Marketing in partnership with Cork Simon is an effective way of raising essential funds to support our projects and services for people who are homeless or at risk of becoming homeless.

Cause Related Marketing in partnership with Cork Simon can benefit your company by:

• Demonstrating your company's corporate social responsibility
• Inspiring and motivating your employees
• Demonstrating your company's active participation in the community
• Differentiating your company brand from the competition
• Building brand equity

If your company would like to become proactive in tackling homelessness in Cork, contact Rachel O Leary on 021 4929 407 or email cpm@corksimon.ie.